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The Value Of Creating Newsletters
Building an audience that resonates with your business can be a slow process and maintaining that audience’s interest is key.
Lead generation must always be top of mind, but also that once you have a lead, you nurture it. Not every lead is necessarily an immediate customer…so what do you do?
It’s interesting that platforms like Medium have encountered a massive uptake in a world where everyone tends to skim through video based media on conventional social media platforms.
For me, and many others, I am sure, the written word is still king of content, you only have to weigh up the value of email marketing which is still number one for maintaining a voice/presence with niche specific audiences.
If you direct your subscribers from you website/blog to such as medium, you have a responsibility to offer them value, an ongoing hub of information that they know and find useful.
If you have your own blog, I highly recommend buying into getting your own branded newsletter up and running (I know a guy that can help with that lol). Many of these type of blog addons allow you to constantly automatically send out your latest stream of blog posts directly to your audience and also create unique one off newsletters…
