Older Than The Internet
Something older than the internet and still attracting the best conversions and with an almost FREE overhead!
The earliest email concept came to life in 1965 when MIT wanted to leave messages on the engineer's shared computer terminals. From here Ray Tomlinson (ARPANET — the research project that eventually kicked off the internet) created a system that could send electronic messages between computers that were connected.
The Internet, though its origins stem from around the same time, officially was born on 1st January 1983, the point where a standard means of communication between computers.
Now, some interesting figures on the effectiveness of email marketing against general paid advertising:
Paid Advertising, for every $1 spent the ROI is approximately $2.30
Not too shabby eh? , double your money?
Email Marketing? For every $1 spent the ROI is approximately $36.00!
And the saying goes: “The Money Is In The List”, but oh so many:
a) don't go out to create a list.
b) very few know how to effectively market to them.
I agree, it isn't an easy task setting out to gather leads and a common method is to offer free lead magnets in exchange for an email. This works but you have to ensure you craft a lead magnet that offers to solve a pain your prospective audience wants.
More recently I have seen a very effective lead-gathering system, by offering a short 5 to 7-day mini-email course. These mini-email courses are free and go a long way to creating a foundational solution for the niche-relevant/ideal customer.
There is just enough “meat on the bone” to ensure the subscriber feels they have been given something of value, but also this course becomes the launch pad for the paid upgrade that solves the readers'…