Harvesting Eyeballs…
SEO is Dead! Long Live…AI?
OK, so the way tech is shifting along, AI is integrating with everything across the board and Search Engines (well some) are changing the way information is delivered to us.
I hear people saying, SEO is Dead….but truthfully, if you even know what SEO actually IS…I doubt it will ever be superseded.
SEO, or Search Engine Optimization, encompasses a wide range of strategies and techniques aimed at improving a website’s visibility and ranking in search engine results pages (SERPs). It involves optimizing various aspects of a website, such as content, keywords, metadata, and site structure, to make it more appealing to search engines like Google, Bing, and Yahoo.
The goal of SEO is to increase organic traffic to a website by ensuring it appears higher in search results for relevant queries. This is achieved through practices like keyword research, on-page optimization, link building, mobile optimization, and technical SEO. SEO also involves staying updated with search engine algorithms and trends to adapt strategies accordingly.
In the marketing world, SEO plays a crucial role as it helps businesses attract targeted traffic, improve brand visibility, establish authority, and ultimately drive conversions and revenue. It is a long-term investment that requires…
