Google Algorithm Update News

So, What’s Your Strategy?

Sooooooo, here we go again, Google announces yet another algorithm update, It has been quite a 12 to 14-month period of this ducking and diving eh?

If you pop over to YouTube, you will find many videos about what is happening, but the essence is:

• Expired Domain Abuse
• AI Cut n Paste

Are what they intimate in a somewhat guarded way and ironic given their transition to AI as the base of their business.

OK, so the main thing you must keep in mind is, that Google is in business, a business that revolves around making money…hey don't knock em for that, ain't we all?

We can expect many websites to fall from favour and even the “good guys n gals” sites to suffer a nudge down here and there.

So, what’s to be done?

Now I know many are jumping on the AI tools, some producing massive swathes of content but, be aware, this may give you a black mark against any ranking.

I have to say, when AI hit the market, I was a little dubious as to me it feels more like PLR (Private Label Rights) content. But of course in the last year or so, things have improved…but people are not using AI a) in the right way b) just cutting n pasting it….much like PLR over the many…