Disruptive Pattern

Are You The Odd One Out?

How often have you heard the phrase “don’t try and reinvent the wheel”?

The term is often used in business to indicate that evergreen methods will always be the mainstay.

The basic design of the wheel dates back to the 4th millennium BC and that said it still exists but has gone through many changes and it is indeed the backbone of the transport, agricultural, and craft industries.

That said and whilst the wheel itself will not be reinvented, as such, the advancement of technology likely means it will be superseded to some extent.

Zooming around like a million Jetsons is not too far off in the future!

Observing The Evergreen Principals

Sales and Marketing often also work on the basis that, a specific methodology has “always worked”, so why change it? There are facets of that assertion I agree with, the application of psychological principles is worthy of consideration within the context of business…but the marketplace is ever-changing.

In an ever-changing marketplace and being able to stand out from the rest takes a little more than just following the accepted methods blindly.

When observing the innovation of several businesses, actually deviating from the “evergreen…