What’s the One Copywriting Skill You Must Master for the Most Persuasive Punch?If you could only master one copywriting skill, emotional storytelling would be the most powerful for persuasion. While many elements…Feb 3Feb 3
Human Extended Longevity Project: The Nanotech GambleIn the quiet laboratories of cutting-edge research, a microscopic revolution is brewing-one that promises to rewrite the fundamental rules…Jan 25Jan 25
Rid the World of Fad Diets and Gimmicks DayJanuary 21st marks a rather unique occasion, a day dedicated to a cause close to the hearts (and stomachs) of many — Rid the World of Fad…Jan 21Jan 21
The Chisel and the Hammer: Joan Didion, Voice, and the Power of Literary ArchitectureJoan Didion, the chronicler of American anxieties and the architect of exquisitely crafted sentences, stands as a testament to the…Jan 18Jan 18
Ditch New Year’s Resolutions Day: Reality with a Side of Humour🎉 As we saunter into January and the New Year gets a wee bit older, I have an important date for you to keep in mind- Ditch New Year’s…Jan 17Jan 17
Why Newsletters and Online Communities Still MatterCan I share something that’s been on my mind lately? In a world where our phones buzz constantly with ads and our inboxes are stuffed with…Jan 13Jan 13
Cynicism, Conspiracies and CorruptionThe Cynic’s Paradox: When Healthy Scepticism Goes Too FarJan 13Jan 13
Establishing Niche Authority: The Key to Building a Strong BrandLet’s talk about something crucial for anyone trying to make a mark in today’s competitive marketing landscape. We’ve all heard the saying…Jan 10Jan 10